Three Reasons Why Your Business or Organization Needs Captioning

Captioning for Businesses and Large Organizations

In this Whiteboard Wednesday we will point out three benefits of captioning for businesses, and show examples of some of the organizations that have had success using our CaptionSync service.

Video Transcript:

>>Hi, this is Art with Automatic Sync. In this Whiteboard Wednesday we will point out three benefits of captioning your businesses’ video content, and show examples of some of the organizations that have had success using our CaptionSync service.

Captioning employee facing videos creates a more inclusive business environment for diverse teams. It facilitates a smoother process for training new hires and helps employees retain more of the information that is presented.

When the NASA Safety Center began to build a professional development system designed for working professionals, they knew there would be high expectations from their audience. With over 600 hours in training videos, NASA needed a fast captioning service that was also cost effective and met regulation guidelines. CaptionSync was able to deliver the accuracy and speed needed for the job, with an automated workflow that securely sent all new content to qualified professional transcribers. Once the captioning was complete, NASA employees from all over the country are able to watch the training videos and find the content they needed quickly using the transcript search feature.

Captioning all public videos, whether they are for marketing, social media or tutorials, enables you to reach a wider audience. Customers will enjoy the benefits of having captioning even if they are not deaf or hard of hearing, especially if there is a language barrier or they are unable to play the sound.

When NBC Learn was planning the launch of their new website, they knew they needed their content to be accessible, not only to meet regulations, but also to reach the largest audience possible. With over 12,000 clips in their archive, they needed a service that was able to handle the large workload without sacrificing quality. Now with their videos captioned, their content is able to reach an audience around the world, including those who lack fluency in English as well as the deaf and hard of hearing.

While it’s always a good idea to caption your videos for the benefit of any and all viewers, in the United States it is also required by the Americans with Disabilities Act, and for some organizations there are additional requirements under Section 508 of the Rehabilitation Act.

When the Chancellor’s office at California State University began their Accessible Technology Initiative with the goal of meeting regulations, they wanted a simple toolset that could be used universally across their 23 campuses. CSU’s mission is to go beyond the legal requirements to create a culture of access for an inclusive environment. With CaptionSync CSU was able to create simplified captioning workflows and set consistent guidelines for all campuses. Now, as technology and regulations progress , CSU counts on CaptionSync to stay ahead of the curve, adapt and continuously raise standards.

These are just a few of the reasons why captioning is so beneficial and necessary for business. If you’d like to read more about solutions that CaptionSync has been able to provide, you can visit our Case Studies page. Find the link below.

Thank you for watching this Whiteboard Wednesday.

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