
Summary: CNET captions video for Search Engine Optimization.
Detail: CNET.com, a part of CBS Interactive, is the leading online provider of
technology and consumer electronic information. Video is an important
format for communicating visual information, with tens of thousands of
videos being hosted to millions of viewers. To attract more viewers and
improve the viewing experience, CNET uses Automatic Sync Technologies to
caption their videos. In addition to using the time-coded captions for
the video, transcript text is made searchable so search engines
like Google can identify content within the video as part of their organic search process. According to Justin Eckhouse,
Senior Product Manager, "Once we added the captions, we noticed a
dramatic increase in referrals from search engines. The increase in
traffic from search engine referrals helped us to justify the expense of
captioning". Eckhouse says that CNET does want to support accessibility
practices, even though they are not mandated to do so. "Captions
benefit more than just the deaf community. Many people who watch video
over the web are not in a place where they can easily hear the
audio, so having captions displayed aids in their ability to watch and
comprehend the content."
External Link: CNET Videos with Captions