: Maverick Entertainment Group
has acquired a broad catalog of video
content for distribution via VOD, DVD, and streaming over the internet.
To ensure its catalog meets current and future closed captioning
requirements, including the recent CVAA legislation, Maverick needed a
dependable, fast, closed captioning solution that could provide
captioning results in a wide array of formats. Maverick's solution:
: Since 1997, Florida-based Maverick Entertainment Group has acquired and
distributed niche films from independent producers for home
entertainment. Maverick has grown its catalog of titles as the market
has evolved, and widened its distribution beyond North America to
include Western Europe and Asia.
In 2012, the company began closed captioning all versions of its content
ahead of the FCC’s 2013-14 deadlines. Maverick used AST’s CaptionSync
service to caption new titles and archive material very quickly. The
service had the ability to provide entire seasons of episodic TV series
in correct caption formats to fit Maverick's many needs. While the
quick turnaround was a big attraction of CaptionSync, the ability to get
multiple caption formats from a single submission meant lower costs and
a simpler workflow for content destined for multiple distribution
"As a distributor we are a teacher and stepping stone for independent
producers," says Melissa Mackenzie, a Senior Vice President with
Maverick Entertainment. "We help them get elements in the right formats to deliver on time and per requirements, including closed
captioning. We work to help producers reach new distribution channels.
AST helps us help producers on tight budgets and deadlines to get new audience recognition."
AST is excited to play a small part in helping get content from new independent producers out the viewing public.
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