Today’s Whiteboard Wednesday is about how closed captioning benefits go beyond making video content accessible to the deaf and hard of hearing. Sometimes it’s hard to justify the cost of captioning or get buy-in from those who manage the budget, but knowing these added benefits of captioning and transcription makes the decision a lot easier. In this Whiteboard Wednesday we give you 10 benefits that you can highlight when reviewing your captioning budget.
Note: The following video should be considered an alternative to the Annotated Transcript, which contains descriptions of visual references in the media. Also, the pages listed in the Resources section are primarily text-based, and will be useful to those who do not have access to the visual content.
>> Hello, this is Art Morgan with Automatic Sync. Today’s Whiteboard Wednesday is about the benefits of captioning that go beyond making video content accessible to the deaf and hard of hearing.
Sometimes it’s hard to justify the cost of captioning or get buy-in from those who manage the budget, but knowing these added benefits of captioning and transcription makes the decision a lot easier. Here are ten benefits that you can highlight when reviewing your captioning budget.
Number one: visibility. When videos are captioned, it means that you are providing a text version of a previously audio-only format. The importance of this is that search engines can read and index content that would otherwise not be indexable. Search engine visibility means more people will be able to find and watch your video.
Number two: search. Another benefit of having a text version of the video is that it is then searchable. Viewers can search the transcript for a specific part of the video. When using an interactive transcript video player like CaptionSync’s SmartPlayer, students who are studying a topic will be able find a specific phrase or subject even if they don’t know at which point in the video it is mentioned.
Number three: ESL. For those who know English as a second language, captions help comprehension when watching videos. Even if they are fluent in the language, sometimes foreign accents or the speed of speech can make some parts of a video difficult to understand.
Number four: students. Providing captioning for educational videos has the ability to increase comprehension among all students. It aids in concentration, information retention and engagement.
Number five: learning styles. Linguistic or verbal learners, as well those with other learning styles or learning disabilities, can better understand videos when accompanied by text.
Number six: language learners. Captioning and subtitles can help those who are learning a new language pick it up faster by allowing them to visualize words as they are being vocalized.
Number seven: literacy. Struggling readers can benefit from captions because they offer them additional exposure to printed words. Captions can increase vocabulary and word recognition.
Number eight: quiet environments. Captions allow individuals to watch videos in environments where sound is not allowed or preferred, with libraries being the most obvious example.
Number nine: noisy environment. On the other end of the spectrum, captions are helpful in a noisy environment where the viewer cannot concentrate or hear the audio well.
Number 10: Diversity. By making your videos easier to understand to people from different backgrounds, you also make your audience and learning groups more diverse. This diversity benefits everyone, as it allows people to share ideas and learn from their peers.
It goes without saying that providing closed captioning can broaden your audience making your videos accessible to the deaf and hard of hearing. With these additional benefits we can see that they can reach an even wider audience for many, less obvious reasons.
Thank you for watching this week’s Whiteboard Wednesday.